Having built Adfin Financial Services over the last two decades, Holly brings a wealth of experience and a deep understanding of the Australian property and finance landscape. In 2025, Holly made the strategic decision to merge Adfin with The Lending Alliance - joing forces with a team that shares her client-first approach and commitment to excellence.

With nearly 20 years in finance and a hands-on background in property development, Holly’s insight goes well beyond numbers. She offers clients practical, real-world advice drawn from her own experiences as both a business owner and property investor. This unique blend of financial acumen and property expertise allows her to guide clients with clarity and confidence - whether they’re buying their fist home, upgrading or expanding a portfolio.

“Having gone through the process myself - securing finance, managing builds, navigating the ups and downs - I understand what’s really involved. It’s more than just numbers. It’s about people, timing, and making the right move with the right support.”

Warm, approachable and razor-sharp with detail, Holly is widely respected for her ability to simplify complex lending sceanrios and deliver outcomes that make sense not just on paper but for real life.